Concepts and Jayson Tatum Team Up Again for a New Era 59Fifty Hat Collaboration

It's a big week for elite NBA forward Jayson Tatum as his first-ever signature sneaker with Jordan Brand will finally be making its way into the hands of consumers come April 7. And to generate even more excitement around the launch of the Jordan Tatum 1, the pro hooper has partnered up with Concepts to supplement its release with a New Era 59Fifty collaboration.There the capsule is split into two categories: "Solid" and "Chrome." The former features tonal crowns and bills and comes in black, gr...